By Lauren Kirchmyer
The Village of Orchard Park became a little more trendy this past May as Blush opened its doors to its newest location on North Buffalo Road. The store – owned by Lexie Furlong of West Seneca and her mother-in-law, Victoria Schaffstall of Orchard Park – expanded to the Southtowns after finding success at its first location on Elmwood Avenue.
What makes this “girly store” stand out from other area boutiques is their variety of designers, clothes and accessories that may not be available at other local boutiques. From dresses to comfort wear, Blush provides its shoppers with looks you can wear from day to night, with items ranging from $10 to $200. Shoppers may also participate in the store’s dress program, where if you buy five dresses you get your sixth dress half off.
Some popular accessories available at the boutique include The Giving Keys necklaces and bracelets, football headbands and ear warmers that are perfect for Bills season, JaxKelly earrings, Quay sunglasses and more. If your purchase is a gift, the items may be wrapped at the store, and every purchase is placed into a silver reusable shopping bag adorned with the Blush logo for you to bring home.
The boutique also allows shoppers to have a personal shopping experience to fit their wants and needs. “It’s very important to us to make sure we learn our customers and know what they like and their body type so when they com in we say ‘I know these are the things you’re going to like’ or ‘this is going to look nice on you,’” Furlong said. “That’s really important in my opinion.”
The idea for Blush came about when Furlong lived in New York City. While studying fashion merchandising at the Fashion Institute of Technology, she worked in sales at a family-owned boutique and jumped at the opportunity to manage the store’s website.
“Back then, not everyone had a website,” Furlong shared. “I took on the role of doing the website and the buying for that. That’s where I got a lot of my experience.”
Upon graduating in 2006, she moved back to Buffalo to be with her high school sweetheart and worked with Schaffstall on the idea of opening their own boutique. Instead of opening a store right away, the pair created a website, www.shopblushny.com, and held in-home parties to test the market in Buffalo.
“Back then the economy wasn’t good enough for business loans,” Furlong said.
Two years ago, Blush was able to grow from being just a website to a full store in the heart of the Elmwood Village. “When I would come home from New York visiting and I wanted to shop, I would go to all the Elmwood shops and personally shop myself,” Furlong shared. “It seemed like a really good fit for us. We loved the vibe of it.”
The private parties continued, but at the store instead of in people’s homes, with the party host receiving 10 percent of total sales and free merchandise to shop with. “The more your friends shop, the more you get free,” Furlong said. From now through September, the party host also gets a $50 gift certificate for booking a party. To sign up for a party, the hostess simply has to contact the store and pick a date that is available on Blush’s calendar. “It’s a night to come out with your friends and hang out. If you choose to buy something, great! If not, come hang out, have some drinks and socialize.”
Happy with the success of their first location, the pair decided employ Furlong’s two sister in laws and expand to the Village of Orchard Park. “We liked the village, the space was a really good little spot, it’s a nice store front and it’s close to home,” Furlong said. “It seemed like a really good fit.”
Blush is located at 4218 North Buffalo Rd. in Orchard Park and 1005 Elmwood Ave. in Buffalo. To learn more about the store and the products and services they provide, visit www.shopblushny.com.
Lauren Kirchmyer is the entertainment reporter for BuffaloScoop.com. If you have a story idea, please email her at firstname.lastname@example.org.