Buffalo Bills and Highmark announce naming rights agreement

Fans can expect to see the signage transformation completed over the coming months.Fans can expect to see the signage transformation completed over the coming months.
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The Buffalo Bills announced this week that Highmark Blue Cross Blue Shield of Western New York will be the new naming rights partner for Bills Stadium. Effective immediately, the home of the Bills will now be named Highmark Stadium.

“We are proud to welcome Highmark to the Buffalo Bills family and we are thrilled to partner with them on a new naming rights deal for our stadium,” said Kim Pegula, owner/president of the Buffalo Bills. “We are confident that Highmark Blue Cross Blue Shield of Western New York is committed to maintaining their status as a healthcare and philanthropic leader in our region. We look forward to many years of working together with their team creating great memories at not only NFL football games but at many other health and wellness events and community celebrations.”

“The Bills are a beloved institution in Western New York, and there is no better way for Highmark Blue Cross Blue Shield of Western New York to show that we plan to continue to be part of the fabric of this community than through this partnership. Together with our long-time partner, Pegula Sports and Entertainment, we envision this stadium to be an all-encompassing asset for our region and beyond,” said David W. Anderson, CEO, Highmark Blue Cross Blue Shield of Western New York. “Highmark Stadium is the proud home of the Bills. It will also become home for future events that enhance the health and overall well-being of our community.”

Under the agreement and as part of Highmark’s commitment as a regional health plan, local employer, and strong corporate citizen, the Bills and Highmark will work together towards enhancing regional health and wellness through various activation opportunities at Highmark Stadium. In the future, we hope the stadium will serve as a home for health and wellness events for children, families, and our community.

Fans can expect to see the signage transformation completed over the coming months and will be in place by the kickoff of the Bills 2021 season in September.

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