Inview Vehicle Trim: A lifesaving idea whose time has come

Inview Vehicle Trim can only be seen when needed ... at night, by oncoming traffic and when the vehicle's door is open!
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By Tom Torbjornsen

Last year I had the good fortune to meet a businessman and inventor named Peter Gold. Peter is a very interesting person, having started the highly successful Gold Glass Group in a garage in 1994. He has the unique gift of seeing a need and delivering it to the end consumer, and he also understands marketing and how to communicate. He holds over 80 patents for glass moldings that virtually eliminated hundreds of glass molding applications. Gold retired from Gold Glass Group in 2009, leaving a multimillion dollar corporation to family members.

Brilliant minds do not stop when they retire from industry, and such is the case with Gold. One day he asked himself how he could use his knowledge and business experience to save lives. The result was Inview Vehicle Trim®.

Inview Vehicle Trim is not rocket science. In fact, the idea is incredibly simple. As you can see in the accompanying image, Inview Vehicle Trim’s reflective material applies to the inside of the doorframe where it remains unseen until it is needed — at night and by oncoming traffic. Unnoticeable until the door is open, Inview does not take away from the look of a car, and it cannot be completely blocked by standing in front of it. It can be shaped to fit any make or model of vehicle.

Conservative estimates indicate that 35,000 lives worldwide can be saved annually with this brilliant application. The highly reflective material simply affixes to the inside of the bottom of the doorframe, while another piece of reflective material is applied to the inside of the window frame. The final step is to apply to the “A” pillar … and then you have both style and safety from Inview Vehicle Trim!

Installation of this patented system is a snap; simply cut the material to size for the bottom of the door and the window frame. Be certain to clean the surface with a paint-safe solvent, dry the area, and then affix the reflective material to the door and window frame area. And just like that, nighttime driving just became much safer. Now, when a vehicle occupant exits the vehicle at night, he or she can be safely seen from over 1,000 feet away!

People across the globe step out of their vehicles and onto the roadway, unseen by oncoming drivers, every night. Inview Vehicle Trim illuminates the entire doorframe outline, protecting vehicle occupants. Best of all, the application is universal for all vehicle doors — past, present and future.

For more information, please see U.S. Patent numbers 8,382,350, 8,596,840, 8,894,256, 9,108,569 and 9,308,859. You can also visit or for frequent updates.

Tom Torbjornsen is an automotive journalist, author and broadcaster of 30-plus years. A daily contributor to CARS.COM, Torbjornsen has written literally thousands of pages on car care for websites and newspapers across the country. He thoroughly researches any product he recommends.