Morton Salt unleashes official ‘Bark To Action’ with new pet safety campaign

(Welcome to the weekly pet column of Pet Connection Programs Inc. of Marilla, N.Y. A new article is posted each week, so be sure to check back on a regular basis!)

Morton Salt is officially turning winter on its tail and encouraging pet parents nationwide to take action and help spread awareness to provide a solution for a real, embarrassing problem: dog booties. With the arrival of freezing weather, snowy streets, salty sidewalks and dogs in awkward winter booties, a new Morton Salt campaign, “Boot the Boot,” has officially launched to liberate paws across America with the help of Morton Safe-T-Pet Ice Melt.

The newly-released “Boot the Boot” video was shot over two days with help from a group of adorable dogs, including a number of rescue dogs. Capturing real-life reactions of how dogs really feel about booties, the hilariously candid video showcases the experience of wearing them and the exuberance that comes when the dogs are freed of their booties.

“Many pet owners don’t realize that not all sidewalk salts are optimal for pets, so we created ‘Boot the Boot’ to bring awareness to a pet-friendly alternative, Morton Safe-T-Pet formula, which is less irritating to pets’ paws,” said Marcus Tyler, Morton Salt Brand Manager, Ice Melt. “Morton makes it easier to protect pet’s paws – and their pride – in the wintertime with Morton Safe-T-Pet offering an additional choice so pets can frolic freely, without booties!”

Developed with and recommended by veterinarians, Morton Safe-T-Pet is free of both salts and chlorides to be less irritating to pet’s paws, keeping them happier during the winter months. For more information or to view the video, visit

(For more information on pets and animal adoption, please visit Or, visit their Facebook page at Located in Marilla, N.Y., Pet Connection Programs Inc. is a nonprofit maternity and special care shelter founded in 1984.)

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