Cutco Corp. is partnering with the Alzheimer’s Association for Alzheimer’s and Brain Awareness Month in June. The Olean-based cutlery manufacturer is offering specially-engraved, limited-edition purple products whose sale will benefit the Association through June 30.
The partnership includes a donation of 10 percent of the purchase price of every purple product sold in support of local chapters, with a minimum guaranteed total donation of $50,000. The effort will help the association provide education and support to millions of people who face dementia every day, including more than 400,000 New Yorkers.
In the Western New York region, the Amherst-based WNY Chapter offers programs and services across Cattaraugus County, as well as Allegany, Chautauqua, Erie, Genesee, Niagara, Orleans and Wyoming counties. Orders placed for the special purple products from residents in those counties will benefit the WNY Chapter. Additionally, funds will support critical research aimed at finding methods to prevent, slow and ultimately cure Alzheimer’s disease.
“We are delighted Cutco Cutlery recognizes the role everyone, including corporations, plays in the fight against Alzheimer’s,” said Jill Horner, executive director of the Association’s WNY chapter. “Their support will help us extend our reach to ensure people who need our programs and services will be aware of them and will be able to access them.”
The purple Cutco products offered include a purple spatula spreader with a sheath, purple Super Shears, a purple cutting board and a two-piece purple Shear Favorites set, which includes the spatula spreader with sheath and Super Shears. The products are available online at www.cutco.com.
Earlier in June, Cutco bathed its headquarters at 1116 East State St. with purple lights and will continue to promote its partnership with videos, photos and stories on its website and in social media.