Shea’s Performing Arts Center hosted The Broadway League’s National Group Sales Forum at Shea’s Buffalo Theatre on July 20 and 21. Sales and marketing professionals from 20 states representing 34 theatres attended the forum held in Shea’s petite lobby. Attendees participated in sessions on group communications, effective engagement, networking, non-traditional group buyers and selling in the post-Covid world over the two days. Additionally, Shea’s Performing Arts Center and Shea’s Broadway Presenting Partner Albert Nocciolino hosted a welcome reception on the rooftop of the famed Curtiss Hotel on Wednesday evening. Following the forum end on Thursday, more than two dozen visitors participated in a Niagara Falls dinner and tour.
This marks the 24th Broadway League National Group Sales Forum and the first held since 2019. The event was organized by representatives from The Broadway League, Shea’s Performing Arts Center, Florida’s Dr. Philips Center, The Rochester Broadway Theatre League, Philadelphia’s Kimmel Center, Las Vegas’ The Smith Center, Cleveland’s Playhouse Square, Broadway Direct/Nederlander, Minneapolis’ Historic Theatre Group, Broadway Across America and the Denver Center for the Performing Arts.
The next group conference will be hosted in 2023 in Omaha, Nebraska at the Omaha Performing Arts Center.